Sales and marketing are the life line of a successful business. No matter how much money you invest in your business without proper implementation of sales and marketing strategies your business won’t progress and would eventually collapse. It is essential for you, as a small business owner, to be aware about the core aspects of sales and marketing productivity. Making a name of a business in the competitive market today is very difficult. Neglecting sales and marketing would ruin any business therefore it is very necessary that the marketing strategies are clearly established and defined when the business is launched in the market. If a company lacks the marketing skills to properly promote the business then it is very difficult for the business to survive and make profits.